Six Major Locations
In the Search Results page, there are a total of 6 locations that offer channeling traffic to our products and brands, namely:
- Sponsored Brands
- Sponsored Products
- Sponsored Brand Video
- Sponsored Brands
Three Major Areas
There are a total of 3 areas in the Product Detail page that can provide our products or brands with the channeling traffic, namely, clicking on the brand name to enter the brand flagship store, using the “Make it a bundle” function to drive traffic and sales, and adopting Sponsored Display.
Important Things You Have to Know
Have you known the above nine Amazon’s channeling traffic portals?
Have you forgotten to operate and maintain these portals on a daily basis? Hurry up and check it out!
Keen Sourcing will highlight some of Amazon’s channeling traffic functions. One is “Make it a bundle and the other is “Sponsored Display”.
Make It A Bundle
“Make it a bundle” can achieve bundling and matching sales of 2 to 5 different ASINs. It can achieve mutual channeling traffic between strongly related products, increase consumer stickiness, and bring more product display opportunities, thereby increasing the overall sales.
When a new product hits the shelf or the product life cycle is in a recession and clearance period, the product can hardly rely on its own links to bring search traffic, which is relatively limited. Therefore, using strong product bundling can offer channeling traffic to these weak products, thereby accelerating the growth of new products and quickly processing clearance. In addition, bundling sales can also be matched with products with complementary functions, and through bundling and profit-taking, consumers are encouraged to purchase in the form of virtual sets. In this way, the store’s per customer transaction as well as the overall sales is increased!